Roundup
5 Best Heatmap Tools in 2026
Heatmap tools show you where users click, how far they scroll, and where they get frustrated. Here are the five most popular options in 2026, compared on pricing, features, and ideal use cases.
1. IterOps
IterOps is a focused heatmap and A/B testing tool built for small to mid-size teams. It tracks clicks as viewport-independent percentages and renders heatmaps as a canvas overlay directly on your live site. Beyond standard click heatmaps, it includes rage click detection, dead click tracking, scroll depth measurement, and no-code A/B testing — making it one of the few tools that lets you identify problems and test fixes in a single platform.
- Pricing: $9/month with a 7-day free trial
- Best for: Teams that want click analytics + A/B testing in one affordable tool
2. Hotjar
Hotjar is one of the most widely used behavior analytics tools. It combines click heatmaps, scroll heatmaps, session recordings, and user feedback surveys in a single platform. The free tier (35 sessions/day) makes it accessible to small sites, while paid plans scale with session volume. Hotjar does not include rage click detection, dead click tracking, or A/B testing.
- Pricing: Free (limited) / $39+/month
- Best for: Teams that want session recordings and user surveys alongside heatmaps
3. Crazy Egg
Crazy Egg has been a heatmap tool since 2006. It offers click heatmaps, scroll maps, confetti reports (which break down clicks by traffic source), session recordings, and A/B testing with a visual editor. The confetti report is a unique feature that helps teams understand how different audience segments interact with a page. No free tier is available.
- Pricing: $29+/month
- Best for: CRO teams that want A/B testing with a visual editor and traffic source segmentation
4. Microsoft Clarity
Microsoft Clarity is a completely free behavior analytics tool with no session limits. It includes click heatmaps, scroll heatmaps, session recordings, and rage click detection. Clarity integrates with Microsoft's ecosystem including Bing Webmaster Tools. It does not include scroll depth tracking, dead click detection, or A/B testing.
- Pricing: Free (unlimited)
- Best for: Teams that need free heatmaps and session recordings with no usage limits
5. FullStory
FullStory is an enterprise digital experience platform that includes session replay, click heatmaps, scroll depth, rage click detection, product analytics, and error tracking. It offers powerful retroactive search capabilities and integrates with enterprise tools like Segment, Salesforce, and Jira. Pricing is custom and typically oriented toward larger organizations.
- Pricing: Custom (enterprise)
- Best for: Large organizations that need comprehensive digital experience analytics
Summary comparison
| Tool | Price | Heatmaps | Session Replay | A/B Testing | Rage Clicks |
|---|---|---|---|---|---|
| IterOps | $9/mo | Yes | No | Yes | Yes |
| Hotjar | Free / $39+ | Yes | Yes | No | No |
| Crazy Egg | $29+/mo | Yes | Yes | Yes | No |
| Clarity | Free | Yes | Yes | No | Yes |
| FullStory | Custom | Yes | Yes | No | Yes |
Frequently asked questions
- What is the best free heatmap tool?
- Microsoft Clarity is the best free heatmap tool. It offers unlimited sessions, click heatmaps, scroll heatmaps, session recordings, and rage click detection at no cost. Hotjar also offers a free tier, but it is limited to 35 sessions per day.
- What is the best heatmap tool for small teams?
- IterOps is well-suited for small teams. At $9/month it includes click heatmaps, scroll depth, rage click detection, dead click tracking, and A/B testing. Setup requires a single JavaScript snippet with no build step.
- Do heatmap tools slow down websites?
- Modern heatmap tools use lightweight JavaScript snippets and asynchronous data transmission. The performance impact is generally minimal. Tools like IterOps use the sendBeacon API, which does not block page interactions.
- Can I use multiple heatmap tools at the same time?
- Yes. Most heatmap tools use standalone JavaScript snippets that do not conflict with each other. Some teams run a free tool like Clarity for session recordings alongside a paid tool like IterOps for A/B testing.
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