Feature
Click Heatmaps: See Exactly Where Users Click
IterOps click heatmaps are real-time visual overlays that show exactly where users click on any page of your website or web application. Every click is captured, mapped, and rendered as a color-coded heatmap you can view instantly.
The problem
Most teams rely on page views and conversion rates to understand user behavior. These metrics tell you what happened but not where users engaged on the page. You know a page has a 3% conversion rate, but you don't know whether users are clicking your primary CTA, getting distracted by navigation links, or ignoring your pricing table entirely.
Without visual click data, redesigns are guesswork. You might move a button that was already getting clicks, or leave a broken element in place because analytics can't pinpoint the friction.
How it works
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1
Add the IterOps snippet
Paste one script tag into your site's HTML. No build step, no npm package, no configuration files.
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2
Users visit your site
The snippet records every click as a viewport-independent coordinate. Data flows to your dashboard in real time.
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3
View the heatmap
Append your secret view token to any page URL and the heatmap renders directly on your live site. Filter by date range and see click counts per element.
Use cases
SaaS product teams
A product manager notices that the onboarding page has a high bounce rate. By viewing the click heatmap, they discover that users are clicking a "Learn More" link that leads to external documentation instead of the "Start Setup" button. Moving the CTA above the fold increases activation by 18%.
E-commerce stores
An e-commerce owner sees that product page clicks cluster on the main product image rather than the "Add to Cart" button. The heatmap reveals users expect the image to zoom on click. Adding a zoom feature and repositioning the CTA increases add-to-cart rate by 12%.
Frequently asked questions
- What is a click heatmap?
- A click heatmap is a visual overlay on a web page that uses color gradients to show where users click most frequently. Hot areas (red/orange) indicate high click activity, while cool areas (blue/green) indicate low activity.
- How does IterOps generate click heatmaps?
- IterOps captures every click as a percentage-based coordinate relative to the page layout. A single JavaScript snippet records clicks in real time using sendBeacon for reliable delivery, then renders them as a canvas-based heatmap overlay.
- Do click heatmaps slow down my website?
- No. The IterOps snippet is lightweight and uses the browser sendBeacon API, which transmits data asynchronously without blocking page interactions or affecting load times.
- Can I view heatmaps on specific pages?
- Yes. IterOps tracks clicks per page URL. You can view heatmap data for any individual page, filter by date range, and see the top pages ranked by click volume.
Start tracking click heatmaps for free
One snippet. 7-day free trial. No credit card required.
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