What is a scroll map?

A scroll map is a visualization that shows the percentage of users who scroll to different depths on a page. It typically uses color bands to indicate where most users stop scrolling, helping you understand content visibility and engagement.

How does IterOps track scroll depth?

The IterOps snippet records the maximum scroll percentage reached by each visitor, along with the viewport height and total page height. This data is aggregated into a distribution chart showing what percentage of visitors reached each depth.

Why is scroll depth data important?

Scroll depth reveals whether users see your key content. If your primary CTA is below the fold and only 30% of users scroll that far, 70% of visitors never see it. Scroll data informs content placement, page length decisions, and layout optimization.

Can I filter scroll data by date range?

Yes. IterOps scroll depth data can be filtered by date range, allowing you to compare scroll behavior before and after page changes.

Feature

Scroll Maps: See How Far Users Actually Read

IterOps scroll maps show the maximum scroll depth reached by every visitor on every page. See where attention drops off and whether your most important content is actually being seen.

The problem

You spent days writing that product page, but do users actually read it? If your pricing section sits at the 70% scroll mark and most users stop at 50%, your pricing is invisible to the majority of visitors.

Page views and bounce rates tell you nothing about content visibility. Without scroll data, you're guessing about whether content placement is working.

How it works

1

Passive tracking

The IterOps snippet records the maximum scroll percentage when the user navigates away or closes the tab. One data point per visit, no scroll-jank, no performance hit.
2

Distribution chart

Your dashboard displays a scroll depth distribution showing what percentage of visitors reached the 25%, 50%, 75%, and 100% marks.
3

Date-range filtering

Compare scroll behavior before and after a page redesign to measure whether changes improved content visibility.

Use cases

SaaS product teams

A product team discovers that only 25% of visitors scroll past the feature list to reach the integration section on their landing page. They restructure the page to front-load the most compelling integrations, increasing scroll depth to 60% and improving demo request rates.

E-commerce stores

Scroll data shows that 68% of shoppers on long product pages never see the customer reviews section. Moving reviews higher on the page — above the fold on desktop — increases the review read rate and correlates with higher average order values.

Frequently asked questions

What is a scroll map?: A scroll map is a visualization that shows the percentage of users who scroll to different depths on a page. It typically uses color bands to indicate where most users stop scrolling, helping you understand content visibility and engagement.
How does IterOps track scroll depth?: The IterOps snippet records the maximum scroll percentage reached by each visitor, along with the viewport height and total page height. This data is aggregated into a distribution chart showing what percentage of visitors reached each depth.
Why is scroll depth data important?: Scroll depth reveals whether users see your key content. If your primary CTA is below the fold and only 30% of users scroll that far, 70% of visitors never see it. Scroll data informs content placement, page length decisions, and layout optimization.
Can I filter scroll data by date range?: Yes. IterOps scroll depth data can be filtered by date range, allowing you to compare scroll behavior before and after page changes.

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